How can sales leaders drive above market growth in today’s digital world?
McKinsey on Marketing & Sales put together this powerful infographic on doing just that. Based on the book Sales Growth: Five Proven Strategies from the World’s Sales Leaders, this infographic distills insights from more than 200 sales leaders from the world’s most successful companies.
Three key takeaways:
Focus on the sales experience: In practise, “overall sales experience” is 3X more important to B2B purchasers than they say. [Click to Tweet]
Create sales and marketing alignment: 61% of companies with both functions firing deliver above-market revenue growth. [Click to Tweet]
Lead growth: 90% of digital transformation programs succeeded when stakeholders presented a clear vision of how to prioritize the transformation effort. [Click to Tweet]