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The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

Brian Lipp

About the Author

Brian Lipp brings 10+ years of global sales, business development, and strategy experience in market intelligence, digital media, and consulting to Sales for Life. He challenges the status quo and never stops learning to help you grow.

How to Approach Digital Sales with Free Thinking

Feb 8, 2018 9:00:00 AM - By Brian Lipp

We all have leadership expectations to meet, goals to reach, and milestones to achieve. Think you or your buyers and customers are not biased? Think again. ...

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Digital Sales Transformation Will Change The Perception Of Business

Dec 14, 2017 10:23:50 AM - By Brian Lipp

Business isn't bad. Why do so many people think it is? Coming from an upbringing of academics mixed with business, there was always a tug of war. But positive ...

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Why Continuous Learning Is Crucial For Client Relevancy

Nov 9, 2015 11:46:40 AM - By Brian Lipp

You have changed. I have changed. Buyers have changed. 74% of today’s B2B buyers conduct more than half of their research online before making a purchase, and ...

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The One Element You’re Missing That Can Make Or Break A Deal

Jul 13, 2015 7:12:17 AM - By Brian Lipp

Relationships in business are expected, but they mean nothing without value. We receive cold calls all the time, it's shocking how bad they are. There is ...

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So What? Who Cares? It’s About Your Buyers, Not You [Video]

May 20, 2015 8:21:16 AM - By Brian Lipp

How are you challenging yourself to learn about your buyer’s needs – are you asking yourself, “so what, who cares?” before every market interaction? You decide ...

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