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The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

Ron De Appolonia

About the Author

Ron has trained some of the largest enterprise clients across the globe on effective buyer-centric sales strategies, and has coached professionals through the adoption of digital sales best practices into their existing sales routine.

After Sending 107 Video Emails, Here’s How My Prospects Responded

Nov 7, 2017 9:44:01 AM - By Ron De Appolonia

Is video messaging really effective? And if so – how effective is it? Our sales team has been using video messaging techniques for some time now and we can see ...

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3 Tactics To Kickstart Your Account-Based Selling Efforts Today [Video]

Aug 28, 2017 11:32:47 AM - By Ron De Appolonia

Click the play button below for the video version of this post. Or, skip that and read the article below. 

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How Do You Compare With Your Peers On LinkedIn? [New Data]

May 24, 2017 9:41:56 AM - By Ron De Appolonia

LinkedIn recently announced that they reached the 500 million member mark, and as the largest professional network in the world continues to pick up speed, ...

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Sharpen Your Swords: The Battle For Targeted Accounts Is Heating Up

Apr 26, 2017 11:10:16 AM - By Ron De Appolonia

Sales teams have strategized about winning specific accounts for decades, but recently this topic has been picking up traction. Whether it is referred to as ...

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Enhancing Account Based Sales Development With Social Strategies

Apr 19, 2017 2:07:01 PM - By Ron De Appolonia

Our latest research shows that beyond traditional tactics, social is the most employed channel for ABSD.

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What Is The Real Evidence For Cold Calling Effectiveness?

Oct 31, 2016 12:23:38 PM - By Ron De Appolonia

Over the past little while I have seen a battle brewing between those who say cold calling is dead and those who claim it is alive and well (and that any ...

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Case Study: Is Your Sector Falling Behind?

Sep 23, 2016 10:00:00 AM - By Ron De Appolonia

Early on in my career an extremely wealthy entrepreneur gave me advice in the form of a story that I still remember to this day. He told me of two men who were ...

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A Multi-Pronged Strategy To Win Impenetrable Accounts

Aug 17, 2016 11:30:02 AM - By Ron De Appolonia

Every sales professional can recount a story from experience about a target company or account that despite their best efforts, was impossible to penetrate. ...

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The Channels With The Highest Conversion Rates Are… [New Research]

Jul 28, 2016 11:50:54 AM - By Ron De Appolonia

Implisit, an Information Technology and Services company acquired this year by Salesforce, analyzed the pipeline of hundreds of companies across the globe to ...

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Dear Competitor: This Is How I Poach Your Clients

Jul 1, 2016 1:00:00 PM - By Ron De Appolonia

Each month thousands of organizations stop doing business with one company and start giving business to another. It’s commonplace, and in many cases the ...

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