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The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

Ron De Appolonia

About the Author

Ron has trained some of the largest enterprise clients across the globe on effective buyer-centric sales strategies, and has coached professionals through the adoption of digital sales best practices into their existing sales routine.

5 Top Strategies I Learned about Sales while Working with Some of the Largest Tech Companies in the World

Apr 27, 2018 9:00:00 AM - By Ron De Appolonia

It’s difficult to deny that the sales environment is changing. Buyers are evolving, competition is increasing, and organizations are finding it more difficult ...

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Architecting Your Ideal Sales Team

Apr 5, 2018 9:00:00 AM - By Ron De Appolonia

With the rise in popularity of sales enablement, we can see that sales leaders are beginning to focus on evaluating their teams’ capabilities to meet the ...

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What 300 Enterprise Clients Taught Us About Sales Skill Adoption

Jan 1, 2018 9:00:00 AM - By Ron De Appolonia

Every year we analyze our client performance data to determine any new trends or derive patterns that accurately predict how successfully a program will aid in ...

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After Sending 107 Video Emails, Here’s How My Prospects Responded

Nov 7, 2017 9:44:01 AM - By Ron De Appolonia

Is video messaging really effective? And if so – how effective is it? Our sales team has been using video messaging techniques for some time now and we can see ...

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3 Tactics To Kickstart Your Account-Based Selling Efforts Today [Video]

Aug 28, 2017 11:32:47 AM - By Ron De Appolonia

Click the play button below for the video version of this post. Or, skip that and read the article below. 

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How Do You Compare With Your Peers On LinkedIn? [New Data]

May 24, 2017 9:41:56 AM - By Ron De Appolonia

LinkedIn recently announced that they reached the 500 million member mark, and as the largest professional network in the world continues to pick up speed, ...

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Sharpen Your Swords: The Battle For Targeted Accounts Is Heating Up

Apr 26, 2017 11:10:16 AM - By Ron De Appolonia

Sales teams have strategized about winning specific accounts for decades, but recently this topic has been picking up traction. Whether it is referred to as ...

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Enhancing Account Based Sales Development With Social Strategies

Apr 19, 2017 2:07:01 PM - By Ron De Appolonia

Our latest research shows that beyond traditional tactics, social is the most employed channel for ABSD.

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What Is The Real Evidence For Cold Calling Effectiveness?

Oct 31, 2016 12:23:38 PM - By Ron De Appolonia

Over the past little while I have seen a battle brewing between those who say cold calling is dead and those who claim it is alive and well (and that any ...

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Case Study: Is Your Sector Falling Behind?

Sep 23, 2016 10:00:00 AM - By Ron De Appolonia

Early on in my career an extremely wealthy entrepreneur gave me advice in the form of a story that I still remember to this day. He told me of two men who were ...

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