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The Social Selling Blog

Tactics and strategies to align with the modern buyer

Through The Ringer: Cold Calling Vs. Social Selling [Infographic]

Posted by Julia Manoukian on Aug 24, 2016 10:46:03 AM

cold-calling-vs-social-selling.jpgIt's all the heat in the marketplace right now: social selling vs. cold calling. What strategy yields better results? Which one is obsolete? How to best use them? Cold calling may be the defending champion of sales tactics, but the new hotshot social selling has an impressive track record:

  • Social sellers realize a 66% greater quota attainment than those using traditional prospecting techniques,

  • 63% of social sellers report an increase in their company's sales revenue versus 41% of non-social sellers,

  • 75% of companies that leverage social selling report an increase in their sales team using selling in the next 12 months.

Let's throw these two into the ringer to see who comes out on top:

*Disclaimer: Sales for Life recognizes there is a lack of studies comparing both methods at the same time. Though success rates depend on each industry, these statistics show an overall trend: the decline of traditional tactics that help sales professionals reach the empowered customer.

cold-calling-vs-social-selling-salesforlife-infographic.jpg

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Julia Manoukian

About the Author

With a background in journalism, Julia now focuses on niche content about social selling, inbound marketing and digital transformation.