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The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

eBook: One Team, One Goal - Aligning Marketing & Sales For Successful Social Selling

Posted by Daniel Ku on Sep 17, 2015 12:14:23 PM

EBOOK: ONE TEAM, ONE GOAL - ALIGNING MARKETING & SALES FOR SUCCESSFUL SOCIAL SELLINGThe facts don’t lie: companies with great alignment between Marketing and Sales deliver better results. According to Aberdeen, 99% of their sales teams reach their quota vs. 46% for laggard companies; and these businesses ultimately see an average 13.1% increase in year-over-year revenue vs. a 0.5% decline for laggard companies.

But what does it take to close the gap between Marketing and Sales teams? Where do we start? Why is this also key for successful Social Selling?

In this eBook, Social Selling evangelist Jill Rowley, will help you understand:

  • The key elements required to effectively align Sales & Marketing teams
  • How Sales Enablement has evolved to become the glue between Marketing & Sales
  • The role of Marketing in helping sales teams connect with buyers
  • What skills are needed for Sales to reach buyers earlier in their process

Daniel Ku

About the Author

Daniel is focused on creating content that inspires conversations within the digital space. With his knowledge of marketing, design, and innovation, he’s passionate about exploring the possibilities of storytelling.