The Social Selling Blog

Tactics and strategies to align with the modern buyer

Empowering Your Sales Force With Content [Infographic]

Posted by Julia Manoukian on Sep 8, 2016 10:29:46 AM

empowering-your-salesforce-with-content.jpgContent isn't just for marketers. Sure, they create the content, but salespeople can use it to reclaim some of their selling power and attract buyers early on — after all, 3 out of 4 buyers select the sales professional who was first to add value and insight to their journey.

What type of content should your salesforce be sharing to entice buyers? How can your team position themselves as thought leaders, coaches and partners in the market? We gathered the latest insights from Salesforce, SiriusDecisions and our own content audits to find out. The results are listed below. Enjoy.

Sales-content-infographic.jpg

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Julia Manoukian

About the Author

With a background in journalism, Julia now focuses on niche content about social selling, inbound marketing and digital transformation.

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