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The Social Selling Blog

Tactics and strategies to align with the modern buyer

Enhancing Account Based Sales Development With Social Strategies

Posted by Ron De Appolonia on Apr 19, 2017 2:07:01 PM


Our latest research shows that beyond traditional tactics, social is the most employed channel for ABSD.

The following eBook, Enhancing Account Based Sales Development With Social Strategies, will teach leaders how to:

- Research, segment and build a cadence to break into new accounts

- Key social strategies to compliment account based models

- How to farm existing accounts and protect against competitors

This eBook contains research from Forrester, CSO Insights and Salesforce.

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Ron De Appolonia

About the Author

Ron has trained clients cross the globe on effective buyer-centric sales strategies, and coaches professionals through the adoption of Social Selling best practices into their sales routine.