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The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

Power Up Your Millennials With Social, Or Watch The Lights Go Out

Posted by Jamie Shanks on Apr 24, 2014 2:33:31 AM

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MillenialsI’ve been doing a lot of thinking about Millennials lately. Sales leaders and business owners are pissed off about Millennials’ approach to career progression, entitlement and hell, even dress code.

Hey, I get it. They approach work with a style different that you’re accustom to dealing with.

However, trying to convert them to your sales process is going to be like canoeing upstream against Niagara Falls!

In 6 years, the Millennial will make up 50% of the workforce, and 75% in 10 years!

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Are you a sales leader who’s 35 to 45 years old right now and intend to build a huge sales leadership career over the next 15 to 25 years? If you don’t learn how to adapt to a tidal wave of employees that want to squash your COLD CALLING sales process, you won’t be a leader for long.

In fact, companies that don’t find a way to embrace Millennials and their social ways, will have the lights punched out of them within 5 years.

Listen, I train companies around the world. I’ve seen every conceivable sales department on this planet. Many of these sales teams have a MONSTER generational gap. It’s starting to really show in their social presence and marketing content. Get ready, because you’re in for a rude awakening!

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Jamie Shanks

About the Author

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leader all around the world.