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The Sales Review

Emerging best practices, strategies and insights on how to engage the modern buyer.

How To Sell To Millennial B2B Buyers [Infographic]

Posted by Julia Manoukian on May 18, 2017 11:00:00 AM

engage-millennial-b2b-buyers-sales.jpgMake way for a new generation: New research shows that 73% of Millennials are involved in B2B purchasing decisions. But most sales teams are stuck in the past, selling to an outdated buyer and missing out on a huge opportunity.

Sales leaders, it's time for a new awakening. To outperform competition you must engage with the Millennial mindset. So how can you strengthen sales outreach and engagement across the buyer's lifecycle?

- 23% of sales leaders don't know if their sellers engage with Millennials at all Tweet: 23% of sales leaders don't know if their sellers engage with Millennials at all via @MySales4Life https://ctt.ec/rD2Ua+

- Millennial B2B buyers respond to salespeople who evoke feelings of trust, compatibility and connectedness Tweet: Millennial B2B buyers respond to salespeople who evoke feelings of trust and connectedness @MySales4Life https://ctt.ec/07whe+

- Millennial B2B buyers better pick up on digital cues, so make sure your social profiles have consistent messaging Tweet: Millennial buyers better pick up on digital cues; social profiles should have consistent messaging @MySales4Life https://ctt.ec/2cLPs+

Want to learn more? Sign up for our upcoming webinar with the author of this study: How To Sell To Millennial B2B Buyers

The following insights from Forrester's report Millennial B2B Buyers Come of Age will help you update your sales approach to succeed with the heads-down generation. May the force be with you!

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Julia Manoukian

About the Author

Julia is focused on creating, managing and producing everything content-related at Sales for Life. From product to content marketing, she is committed to constantly evolving the company's marketing strategy to exceed the demands of the ever-changing buyer.

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