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The Sales Review

Tactics and strategies to align with the modern buyer

Implementing A Social Selling Program: 8 Lessons From The Trailblazers [EBOOK]

Posted by Julia Manoukian on May 18, 2016 12:42:00 PM

book-cover-n-shadow.pngLearn what it takes to launch a successful social selling program from the industry’s most forward thinkers.

Social selling is growing in the mindshare of many B2B leaders, organizations are reaping the benefits of growing pipeline and revenue. However, there are a lot of questions about how to get started, key risks to avoid and how to scale. We asked eight leaders about their experiences when launching a social selling program.

Read key lessons from Jill Rowley, Koka Sexton, our own CEO Jamie Shanks, and leaders from the top global companies on how to deploy and scale a social selling program. This executive focused eBook will walk you through battle-tested processes, challenges and successes from companies like Jive Software, Adobe and Thomson Reuters.

After reading this eBook you will understand:

  • Key lessons that will help guide implementing a social selling program at your organization

  • How to mitigate the risks of launching a social selling program

  • Aligning sales and marketing to meet the demands of the modern buyer



Julia Manoukian

About the Author

Julia is focused on creating, managing and producing everything content-related at Sales for Life. From product to content marketing, she is committed to constantly evolving the company's marketing strategy to exceed the demands of the ever-changing buyer.

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