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The Sales Review

Tactics and strategies to align with the modern buyer

Insights That Incite: Creating Action Ft. Tim Riesterer

Posted by Julia Manoukian on Jul 18, 2016 1:29:08 PM

dsc-Tim-Riesterer-1.png"Identify and amplify something that's important to the prospect that maybe they didn't even realize is as important as they thought — and you know it is." 

That's what Corporate Visions’ Chief Strategy and Marketing Officer Tim Riesterer says about insight-based messaging.

Creating excitement is one thing, but Riesterer says it’s just the start of a great insights-based message. Getting buyers to actually take action requires breakthroughs in your customer conversations, and breakthroughs happen when you defy conventional wisdom and take a science- based approach to message development and delivery.

Digital Sales Camp

Join Tim this Thursday July 21 at Digital Sales Camp — a day-long blended learning experience full of proven strategies and powerful insights to transform your organization into a digital machine. It is the ultimate learning experience for sales leaders and professionals.

Those who tune into Tim’s session will learn how to:

  • Base your message on prospects' unconsidered needs, instead of on their known challenges.

  • Lead with insights to create the urgency to change, instead of leading off with discovery.

  • Create risk around your prospect’s status quo situation and link it to your new safe scenario, instead creating passing excitement that isn’t actionable.

Other Keynotes


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Even if you can’t make the actual event, the sessions will be available on-demand afterwards. Check out the entire agenda here.

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Julia Manoukian

About the Author

Julia is focused on creating, managing and producing everything content-related at Sales for Life. From product to content marketing, she is committed to constantly evolving the company's marketing strategy to exceed the demands of the ever-changing buyer.

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