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The Sales Review

Emerging best practices, strategies and insights on how to engage the modern buyer.

Getting on the Front Page of Google in 30 days With LinkedIn

Posted by Jamie Shanks on Apr 4, 2014 10:45:37 AM

Social Media at WorkGetting on the front page of Google search results was surprisingly straight forward using LinkedIn. Here's what this sales rep did.

If you don’t think the basics of social selling are important, these results will wake you up!

Keith Gill is a sales professional previously with Copper-State Communications, now with Avisolve in Tuscon, Arizona. He started our Social Selling training program with Module #1 – Building a Buyer-Centric LinkedIn Profile. Less than 30 days ago, he adjusted his LinkedIn profile and optimized it for SEO (Search Engine Optimization) in LinkedIn.

LOOK AT THESE RESULTS! 30 Days later, he’s a #1 search on Google on specific terms:

  • Arizona VoIP
  • Arizona Cloud Storage
  • Arizona Telecom

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YES, LinkedIn is a fantastic source for SEO on Google! The crazy thing is, I’m doing this search from Toronto, Canada. This is not a screenshot of his local Google search… this is a search from another country!

Changes can you make to your LinkedIn profile ASAP

Social Media at Work

1. Headline – indicate keywords that resonate with your buyer. Ask yourself “what value to I offer my buyer”?
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2. Summary – a fantastic area to outline how you solve complex challenges your buyer is having. Inside the Summary section, load up on keywords.
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3. Skills – forget skills like cold calling, lead generation and sale strategy. Your buyer couldn’t care at all about these skills. They search for works like VoIP, Cloud Computing and Telecom.

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Do you have any tips for getting found on Google using LinkedIn?

9-step-thumb10-step-book 10X Rule Lets_talk_social_selling

Jamie Shanks

About the Author

Jamie Shanks is a world leading Social Selling expert, responsible for pioneering the space. Jamie Shanks has trained 1,000’s of sales professionals from Fortune 500 companies to solopreneurs.