"I love it when I receive cold calls." - said nobody.
The numbers don't lie, less than 2% of cold calls actually result in a meeting. As buyers continue to go online to perform their research, cold calls just continually drop in effectiveness. The modern buyer is social and digital savvy, this presents them with the power of information. That's why content helps solve your buyer's challenges with the right insights.
Check out this infographic below by SAP and you should replace cold calling with content.