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The Sales Review

Tactics and strategies to align with the modern buyer

Probability of Success Based On Warmth of Call [Infographic]

Posted by Julia Manoukian on Mar 22, 2017 10:36:40 AM


Cold calling vs social selling: what approach sees better results? There might be a long-standing debate in the market, but numbers don't lie.

Social and digital can quickly heat up outreach, accelerating success for your sales team. Don't believe us? Check out some of these stats:

- 90% of B2B decision makers never respond to cold outreach Tweet: 90% of B2B decision makers never respond to cold outreach @MySales4Life https://ctt.ec/WMR6i+

- Call back rates are <1% and <24% sales emails opened Tweet: Call back rates are less than 1% and less than 24% sales emails opened @MySales4Life https://ctt.ec/2f5D2+ 

- Your sales team has a 56% greater chance to reach quota if you engage buyers before they contact a seller Tweet: Sales has a 56% greater chance to reach quota if you engage buyers before they contact sellers @MySales4Life https://ctt.ec/K80en+ 

The following infographic illustrates data from TOPO, Sales Benchmark Index, InsideSales.com and Salesforce. Enjoy.

*We’re not saying the phone doesn’t work, we’re just saying there are other technologies and strategies to enhance on-the-phone effectiveness. It’s about a blended approach. One that integrates all selling strategies in one.


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Julia Manoukian

About the Author

Julia is focused on creating, managing and producing everything content-related at Sales for Life. From product to content marketing, she is committed to constantly evolving the company's marketing strategy to exceed the demands of the ever-changing buyer.

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