Cold calling vs social selling: what approach sees better results? There might be a long-standing debate in the market, but numbers don’t lie.

Social and digital can quickly heat up outreach, accelerating success for your sales team. Don’t believe us? Check out some of these stats:

– 90% of B2B decision makers never respond to cold outreach Tweet: 90% of B2B decision makers never respond to cold outreach @MySales4Life https://ctt.ec/WMR6i+

– Call back rates are <1% and <24% sales emails opened Tweet: Call back rates are less than 1% and less than 24% sales emails opened @MySales4Life https://ctt.ec/2f5D2+

– Your sales team has a 56% greater chance to reach quota if you engage buyers before they contact a seller Tweet: Sales has a 56% greater chance to reach quota if you engage buyers before they contact sellers @MySales4Life https://ctt.ec/K80en+

The following infographic illustrates data from TOPO, Sales Benchmark Index, InsideSales.com and Salesforce. Enjoy.

*We’re not saying the phone doesn’t work, we’re just saying there are other technologies and strategies to enhance on-the-phone effectiveness. It’s about a blended approach. One that integrates all selling strategies in one.

Probability of Success Based On Warmth of Call Infographic

Julia Manoukian

Author: Julia Manoukian

Julia is focused on creating, managing and producing everything content-related at Sales for Life. From product to content marketing, she is committed to constantly evolving the company's marketing strategy to exceed the demands of the ever-changing buyer.

Leave a Reply

Login First!

Related Blogs

Sep 20, 2019 1:04 pm
Social Media for Sales vs. Social Selling: What’s the Difference? [Infographic]

For years, the above has been a recurring question that I’ve received from sales executives, business owners, and sales leaders. They often misunderstand the word ‘social’ in ‘social selling’ by connecting social media with what their children do on Facebook, Snapchat, and Instagram, instead of correlating ‘social’ as a mechanism to do two important things:

May 6, 2019 9:00 pm
Frontline Sales Managers Are The Key To Your Social Selling Success

Over the last two weeks, two prospective customers have approached me with different ideas they had for their businesses.

Apr 9, 2019 9:05 pm
Why You Should Include Video Marketing in Your 2019 Marketing Budget

Video marketing is getting more popular and effective every day. Marketers from all over the world are using videos to achieve a variety of different goals. Video is not only a useful educational tool, but they also help users to understand products and services, Website traffic sources show that videos not only cover a good … Continue reading “Why You Should Include Video Marketing in Your 2019 Marketing Budget”

Mar 30, 2019 9:01 pm
Today’s Challenging State of Selling

Turning potential prospects into customers is no longer easy for salespeople.  Why? The modern buyer has transformed. Today’s modern buyer is drastically different than buyers of the past, and the buying cycle has also changed significantly.  What can salespeople do to adapt to these changing times?