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The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

#S4LSocial: Are You Content With Your Content?

Posted by Kevin Thomas Tully on Jul 2, 2014 5:53:44 AM

Social Selling With TwitterWhy does sales need content marketing, and how do you determine if your content/messaging is working for you?

At Sales for Life, we constantly teach sales professionals about providing value to potential prospects and buyers during all stages of their buying journey.

Creating and curating relevant content is a key component of providing that value.

Remember the old Castrol television commercials – oil is the life blood of your engine. Well, content is the life blood of social selling.

For sales professionals, the content equation can seem both uncomfortable and overwhelming at times.

Sales needs content marketing.

And your content sharing strategy should push the envelope.

Sales professionals must be a continuous, supportive resource for their buyer.

Content simultaneously establishes trust and builds necessary thought leadership.

Without a constant source of relevant and helpful content, your prospects and potential buyers will wither on the vine and die like spoiled fruit.

Learn more about effective content and how to keep it and your buyers from growing stale during our weekly #S4LSocial Twitter chat, which continues every Wednesday at 12 p.m. ET.

To register and join in the discussion, click here.

5 Questions for #S4LSocial – 12 p.m. ET Wednesday, July 2

Q1: What defines good content? Is all content created equal?

Q2: What is your content sharing/curating strategy?

Q3: How do you determine if your content/messaging is working for you?

Q4: What are some of your favorite tools for sharing/curating content?

Q5: How do you keep your content from growing stale?

Kevin Thomas Tully

See you Wednesday at 12 p.m. ET on Twitter at #S4LSocial. For those of you who are new, I moderate the chat and you can find me at @kevinttully.