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The Sales Review

Tactics and strategies to align with the modern buyer

The Rise Of The Robot: How To Humanize B2B Sales With Social Selling [Infographic]

Posted by Julia Manoukian on Jun 20, 2016 2:13:27 PM

how-to-humanize-b2b-sales-with-social-selling.jpgAttention sales and marketing professionals: are you ready to have your job taken over by robots? 

According to a recent report by Forrester, 67% of companies need marketing to support social selling activities with content. No longer do teams work in silos; instead, successful social selling programs require sales and marketing to constantly exchange resources, expectations and expertise. 

Gone are the days when buyers were pressured by sellers into making a purchase. Today, buyers engage sellers on their own terms, learn from influencers and, if your social selling program is done right, view sellers as more authentic. 

In other words, if you're not social selling, you're digging your own digital grave. 

Our latest infographic displays how sales and marketing professionals can not only secure, but advance their job value into the future with superior social selling skills. Enjoy. 


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Julia Manoukian

About the Author

Julia is focused on creating, managing and producing everything content-related at Sales for Life. From product to content marketing, she is committed to constantly evolving the company's marketing strategy to exceed the demands of the ever-changing buyer.

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