The Social Selling Blog

Tactics and strategies to align with the modern buyer

New Research: Social Sellers Vs. Non-Social Sellers [Infographic]

Posted by Julia Manoukian on Nov 30, 2016 9:42:24 AM

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We asked over 500 sales, marketing and sales enablement professionals: who gets the better ROI when it comes to volume of new customers and hitting revenue goals—social sellers or non-social sellers?

The results from our State of Digital Sales Survey 2017 gave some unique insight into some of the priorities and challenges of sales leaders today, as well as some of the benefits of implementing a long-term social strategy. 

Here are what sales executives in small and large companies are saying:

  • The majority of sales leaders (71%) said their top priority in the next 12 months was converting contacts/leads into customers. [Click to tweet]

  • The top challenge for sales leaders today was a close tie between lead generation (55%), and conversion rates/speed (54%). [Click to Tweet]

  • Companies that consistently do social selling see 65% faster volume of leads, compared to 47% of those companies that do random, or inconsistent, acts of social. [Click to Tweet]

*For all survey sample stats, see the full report.new-research-social-sellers-vs-non-social-sellers.jpg

Sales Kickoff Kit For Social Selling Success

Julia Manoukian

About the Author

With a background in journalism, Julia now focuses on niche content about social selling, inbound marketing and digital transformation.