A recent LinkedIn study found more than 3/4 buyers expect sellers to have done their homework and provide insights or knowledge into their business. However, only 7.5% of sellers say they're "extremely proficient" with social selling.
What other discrepancies are there between buyer expectations and seller skillsets? Find out in our latest report: Social Selling Adoption Report 2017.
You'll also learn top objectives for sales teams today, how social is helping get them there, and the top barriers to achieving full program integration.