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The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

SUCCESS STORY: Social Selling & 200% Over Quota!

Posted by Amar Sheth on Jan 15, 2015 12:52:24 AM

Social Selling in The Recruitment IndustryHere is how one sales professional became a Top Account Executive by adding social selling into his mix of sales tools.

Jelle den Dunnen may seem like an ordinary guy but don’t let that fool you. He’s a lethal weapon in the world of sales.

I had a chance to sit down with Jelle for The Social Success Factor to understand how he uses social selling to capture the hearts and minds of his buyers. Jelle insists that social is the way to go. Why? It’s because people are buying from you first. Never before have there existed such cost-effective, and in some cases free, mediums that allow sales professionals to reach out en masse and make a direct impact on buyers.

Here are the highlights of my chat with Jelle:

  • At a previous company he was able to use social selling to get over 300 appointments in a year (mix of social and other efforts). Imagine what that number would be if it was just the traditional efforts?
  • At his present company, Bullhorn, Jelle was declared the Top Account Executive for his region for reaching an ASTOUNDING 200% of his annual quota!
  • He uses Twitter to meet people and create sales opportunities for his pipeline.

I’ll let you digest these stats for a moment. While that’s happening, here’s the video of Jelle himself.

The Bottom Line

Jelle’s example is powerful because it illustrates how the world of sales is being transformed. Modern day sales professionals are able to use social media tools to really make a lasting impact with buyers.

I’ll leave you with Jelle’s own advice for sales professionals who are contemplating whether they should be social selling: “Just do it”

Have questions on how to get started with social? Press the button below and we can chat. I’ve got a lot of free resources to help you out.

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Amar Sheth

About the Author

Amar Sheth has trained thousands of people worldwide on the topic of Social Selling, through a style that’s part storytelling and part motivational.