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The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

#S4LSocial: And Here’s the Pitch…

Posted by Kevin Thomas Tully on Jul 22, 2014 7:50:43 AM

Social Selling With Twitter

You’re invited to throw out the ceremonial first pitch at a Major League Baseball game. How do you prepare for the moment when a crowded stadium is watching you?

Some people, even those with prior baseball experience, will crumble under the pressure.

What should be a routine act – throwing a baseball 60 feet – morphs into an embarrassing situation where the ball sails over the catcher, or worse yet, falls woefully short and rolls meekly towards home plate.

Others rise to the challenge and deliver the pitch right over the plate, like they’ve been playing the game their whole lives – even if they haven’t.

The difference? Preparation and practice.

Consider the LinkedIn connection request as your metaphorical ceremonial first pitch.

Your potential buyers and prospects are seated among the stadium full of fans. All eyes are upon you, the sales professional, as you stroll to the mound, ready to begin your interaction.

Can you make the pitch that sets the tone for your buyer relationship?

Just as a soft underhand toss will get the job done, a blind or generic LinkedIn connection request invitation may be accepted, but most likely not.

Wouldn’t you rather groove a fastball and pop that catcher’s mitt?

That’s what a well-researched, non-salesy LinkedIn invitation will do – hit the target every time and earn the applause of those who matter – your buyers and potential prospects.

Learn more about effective messaging strategies and how to connect with influencers during our weekly #S4LSocial Twitter chat, which continues every Wednesday at 12 p.m. ET.

To register and join in the discussion, click here.

5 Questions for #S4LSocial – 12 p.m. ET Wednesday, July 23

Q1: What type of research should be conducted before you send a connection request to a potential buyer/prospect on LinkedIn?

Q2: Is there a best time to send a LinkedIn connection request to maximize chances of acceptance by the recipient?

Q3: What are some common mistakes people make when sending a LinkedIn connection request?

Q4: What is the best way to approach a key decision maker or influencer on LinkedIn?

Q5: What are the benefits of expanding your LinkedIn network?

Kevin Thomas Tully

See you Wednesday at 12 p.m. ET on Twitter at #S4LSocial. For those of you who are new, I moderate the chat and you can find me at @kevinttully.