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The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

Selling on Twitter: Can Sales Reps Create Opportunities in 140 Characters?

Posted by Jamie Shanks on Feb 27, 2014 5:21:33 AM

Selling on Twitter

Over 500 million tweets are sent every day on Twitter, but is selling on Twitter a possibility? Can sales reps really create and nurture their opportunities using Twitter? Absolutely.

Remember Mimoun Khalloufi from Spotfire in France?

Mimoun is a sales champion that's been CRUSHING it with social selling. He’s an example of a sales rep that has truly embraced the power of social tools.

A few weeks back, Mimoun showed us how to drive new business using LinkedIn in a great blog post on 5 Steps to Social Selling in Europe!

Now it's time for Twitter.

Follow these steps as a way of getting a decision-maker's attention on Twitter. I’ve personally used these steps before with great success – using Twitter as a call-to-action to look out for an email, a voicemail or a LinkedIn message. These steps can make selling on Twitter an easy-to-follow process that gels very well with the rest of your sales tactics.

Step 1: Follow Your Targets on Twitter

Pretty simple. You should be following all your named accounts, hot prospects and clients on Twitter. Advanced Twitter users will also place these people into segmented Twitter Lists.

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Step 2: Wait Until They Follow You Back

If the buyer doesn’t follow you back, your other option for the upcoming Step #3 is to write the person with a direct message (d @twitterhandle ……..) Remember, you need to include a “d” before their twitter handle name when sending your direct message.

Selling on Twitter

Step 3: Send Them a Direct Message

Both tweets and direct messages are just 140 characters long, so brevity is key! Use this as a call-to-action.

Selling on Twitter

Step 4: Call On The Time Proposed

In the case of this Twitter message, Mimoun loves to use Twitter as a call-to-action to his timely call. The results are that meetings are being booked…. AND 2 projects have been identified!

This is just one example of how an innovative social seller is using Twitter to get results. There's unquestionably thousands more.

Have I succeeded in peaking your interest in social selling? Book some time in my calendar to explore the possibilities further! What are you waiting for? You can also download one of the social selling guides below.

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Jamie Shanks

About the Author

Jamie Shanks is a world leading Social Selling expert, responsible for pioneering the space. Jamie Shanks has trained 1,000’s of sales professionals from Fortune 500 companies to solopreneurs.