Social selling has proven to be both popular and effective. According to a 2014 study by DemandGen, 72% of B2B buyers used social media to research their purchase decision in 2014. High performing companies like Oracle, IBM, SAS and ADP among others are already reaping the financial and brand benefits of empowering their sales teams with training in social selling and access to the best tools available.
So what does 2015 hold for this quickly evolving space? From consumer trends to effective social platforms and content types, 2015 will be a big year for social selling. Take a look below!