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The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

SUCCESS STORY: 41% Pipeline from Social Selling & $28,000 Deal in the Bag (Video)

Posted by Amar Sheth on Jul 29, 2014 2:26:29 AM

Jennifer MacAskillJennifer MacAskill from Cision has boosted her sales pipeline significantly by using LinkedIn.

What happens when you become a social seller? If you’re doing it correctly, you deliver immense value to your buyers. Your agenda is to provide this value to as many people as possible. You can’t help it – it’s just something you do.

A great by-product of providing value are more opportunities in your pipeline and more sales.

Meet Jennifer MacAskill. Some of you may have read our blog about her solid $28,000 deal through her social selling efforts. Being creative pays off when social selling and Jennifer is a fine example of that.

I had a chance to follow up with her in this edition of The Social Success Factor as she revealed a powerful figure: 41% of her pipeline is now from social selling. Let that number sink in for a moment.

Watch Jennifer explain her social selling efforts in her own words.

Can Social Selling Work For You?

In one word: yes.

How Can You Start?

Believe you can do it. Plus, wouldn’t you actually like to have some fruitful conversations instead of being ignored by buyers?

The Bottom Line

Ultimately, it comes down to you wanting to make it easier for you to sell. If Jennifer can build a whopping 41% of her pipeline through social selling, why can’t you? If you’re willing to put in the time to learn and practice, anything is possible.

Now the question is: when are you starting?

If you need help getting started with social selling, schedule a time to chat with me using the button below.

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Amar Sheth

About the Author

Amar Sheth has trained thousands of people worldwide on the topic of Social Selling, through a style that’s part storytelling and part motivational.