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The Sales Review

Emerging best practices, strategies and insights on how to engage the modern buyer.

The Definitive Guide To Spark Sales Conversations With Content [Ebook]

Posted by Julia Manoukian on Oct 25, 2017 11:24:40 AM

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Content has quickly become one of the most effective ways for companies to attract, educate and sell to buyers. According to Forrester, 82% of buyers viewed at least 5 pieces of content from the winning vendor. 

So how can you use content to generate more sales? Take a look at our latest eBook, "The Definitive Guide to Spark Sales Conversations with Content" to find out. 

The eBook will also outline:

  • The roles and responsibilities involved in a cross-functional content strategy
  • How to benchmark your performance against industry peers and best-in-class
  • The barriers to success and how to enable content sharing on social platforms 

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Julia Manoukian

About the Author

Julia is focused on creating, managing and producing everything content-related at Sales for Life. From product to content marketing, she is committed to constantly evolving the company's marketing strategy to exceed the demands of the ever-changing buyer.