<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1615744552004666&amp;ev=PageView&amp;noscript=1">

The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

The Elements Of Crappy Cold Emails And How To Avoid Them [Infographic]

Posted by Julia Manoukian on Apr 27, 2017 10:36:43 AM

elements-crappy-cold-email.jpgCold emails—you hate sending them and buyers hate receiving them. So why do our inboxes keep filling with them? When will sales people get the picture that product pitches are ineffective, unsightly and just bad for their reputation?

The last thing you want is to end up as someone's LinkedIn post, or on a list of horrible sales emails. These sellers are clearly missing the basics of social selling: research, personalization and contextualization.

If you're still in the dark about what constitutes a crappy email, check out this infographic from our friends over at Engagio. It lays bare the elements of a bad email and makes recommendations on how to step up your game. Even a small change can make a big difference:

- Personalized email results improve click-through rates by 14% and conversions by 10% Tweet: Personalized email results improve click-through rates by 14% and conversions by 10% @MySales4Life https://ctt.ec/P50YN+

- Write a compelling subject line: 33% of recipients open email based solely on the subject line Tweet: Write a compelling subject: 33% of recipients open email based solely on the subject line @MySales4Life https://ctt.ec/H2UF4+

- Include a clear CTA: 95% of buyers choose the logical next step in the buying process Tweet: Include a clear CTA: 95% of buyers choose the logical next step in the buying process @MySales4Life https://ctt.ec/ITL91+

7-Elements-Crappy-Cold-Email.png

New Call-to-action

Julia Manoukian

About the Author

Julia is focused on creating, managing and producing everything content-related at Sales for Life. From product to content marketing, she is committed to constantly evolving the company's marketing strategy to exceed the demands of the ever-changing buyer.