It's no secret the B2B buyer has changed more in the past 10 years than 100. The modern consumer is digitally driven, socially connected and mobile empowered. Old tactics are increasingly less effective, leaving many cold callers in the dust. Today, 74% of buyers conduct more than half of their research online before making a purchase.
84% of CEO's and VP's use social media to make purchasing decisions
Buyers complete 57% of the buying decision before ever actively engaging with sales
There are now 5.4 people actively involved in the buying decision
So how do sales professionals meet the modern buyer of today? This infographic showcases the dramatic shift in the sales process, the evolution of B2B sales and how to navigate the modern buyer's journey.