<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1615744552004666&amp;ev=PageView&amp;noscript=1">

The Sales Review

Tactics and strategies to align with the modern buyer

The Evolution Of The Modern B2B Buyer [Infographic]

Posted by Daniel Ku on May 31, 2016 1:07:01 PM

modern-buying-journey-1.jpgIt's no secret the B2B buyer has changed more in the past 10 years than 100. The modern consumer is digitally driven, socially connected and mobile empowered. Old tactics are increasingly less effective, leaving many cold callers in the dust. Today, 74% of buyers conduct more than half of their research online before making a purchase. 

Key statistics: 

  • 84% of CEO's and VP's use social media to make purchasing decisions

  • Buyers complete 57% of the buying decision before ever actively engaging with sales

  • There are now 5.4 people actively involved in the buying decision

So how do sales professionals meet the modern buyer of today? This infographic showcases the dramatic shift in the sales process, the evolution of B2B sales and how to navigate the modern buyer's journey.

evolution-buyer-infographic-final.jpg

New Call-to-action

Daniel Ku

About the Author

Daniel is focused on creating content that inspires conversations within the digital space. With his knowledge of marketing, design, and innovation, he’s passionate about exploring the possibilities of storytelling.

Subscribe to Email Updates

New call-to-action
New call-to-action

Upcoming Events

Executive Webinar: Sales Enablement Priority - Empowering Your Sales Force With Social Selling

Thursday, August 17th

2:00PM - 2:30PM ET

Register Here

Executive Webinar: How To Use Content Throughout Your Customer's Buying Journey

Thursday, August 24th

2:00PM - 2:30PM ET

Register Here

Online Event: Digital Sales Camp 2017

Thursday, September 26th to Thursday, October 12th

Register Here