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The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

Effective Sales Enablement Requires Tighter Alignment Around Value Messaging

Feb 9, 2018 9:00:00 AM - By Sales for Life

Sales reps ask for more content, yet the content already created by product teams, marketing and sales enablement groups seems to sit there taking up server ...

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Back To The Basics: How To Find And Share Credible Content 

Feb 6, 2018 9:00:00 AM - By Sales for Life

If you are only posting stories for people to read, you're only using half of the Internet. Great content should encourage B2B buyers to engage in ...

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The Secret of Creating Effective Sales Content vs. Influential Marketing Content

Feb 2, 2018 9:00:00 AM - By Sales for Life

Sales reps are calling for more and better content so they can ramp up revenues, yet up to 70 percent of the content already produced by marketing is going ...

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How To Outperform Your Competitors With The Sales Multiplier Effect

Dec 11, 2017 10:30:46 AM - By Jamie Shanks

I can’t tell you how many times I hear from customers or prospective customers “man, you guys are everywhere!” That’s rarely an insult. Customers want to deal ...

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Spam Or Education: What Kind Of Content Are You Sharing?

Sep 11, 2017 11:59:23 AM - By Amar Sheth

Everyone, including yours truly, advocates for sales professionals sharing content to their social networks. But is it worth it?

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Marketing's Role In A Social Selling Journey

May 25, 2017 1:31:33 PM - By Jamie Shanks

If you’re a CEO, Revenue Officer, or Enablement Leader looking to transform your go-to-market strategy toward digital selling, don’t include the marketers that ...

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The Viral Formula: Secrets of LinkedIn Publisher

Oct 3, 2016 10:33:40 AM - By Dave Howe

Getting your LinkedIn Publisher posts to go viral is no easy feat. In my humble experience, it requires a careful combination of knowing your audience, proper ...

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Window Time: How Your Sales Team Can Create Original Insights

Sep 9, 2016 10:42:24 AM - By Julia Manoukian

We’ve heard time and time again questions about how we create so much content. There is a concept at our company called “Window Time.”

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Sales Glossary: Social Media Marketing Vs. Social Selling

Jul 20, 2016 11:47:55 AM - By Julia Manoukian

Social media marketing and social selling operate as parts of a single mechanism for driving revenue, but only when sales and marketing work together ...

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Relationship Goals: 6 Tactics To Align Sales And Marketing

Jun 23, 2016 2:02:46 PM - By Julia Manoukian

If your sales and marketing teams are living in different rooms of the same house, it’s time for a redesign. It’s 2016, after all, and open concepts are all ...

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