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The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

4 Ways To Create Content That Buyers Find Helpful

May 19, 2016 12:28:56 PM - By Neale Martin

In general, most content stinks. According to SiriusDecisions, 60-70% of content in B2B organizations goes unused. For argument’s sake let’s round that off to ...

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Why Sales Pros Just Don't See The Value Of Educating Their Buyers

May 4, 2016 12:36:34 PM - By Jamie Shanks

When we’re training sales pros at various organizations, we always ask them the same question: Why aren’t you sharing content? After all, the marketing ...

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What Is The ROI Of Employee Advocacy And Should I Invest In It?

May 3, 2016 2:09:17 PM - By Jamie Shanks

If you’ve thought about purchasing an employee advocacy tool for your sales and marketing teams to share your organization’s content on social media, you’re ...

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4 Types of Content Your Sales Team Can Share To Engage Prospects

May 2, 2016 1:25:23 PM - By Neale Martin

Salespeople are governed and driven by dollars and cents. If you want a piece of their attention span then it better be about something that is going to help ...

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How Content Transforms Salespeople And Influences Buyers [With Visuals]

Apr 25, 2016 1:15:03 PM - By Jamie Shanks

Does your sales team understand your content strategy? Chances are the answer is a resounding “No.” And you’re not alone. Recent research from Richardson, a ...

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Only 20% Of Salespeople Engage Buyers With Content [New Data]

Apr 14, 2016 1:53:26 PM - By Amar Sheth

How often does your sales team share content? We wanted to find out the answer to this so we decided to conduct research that tests the assumption many content ...

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3 Components Of Credible Content From The Buyer’s Perspective

Apr 4, 2016 12:52:02 PM - By Daniel Ku

If you are only posting stories for people to read, you're only using half of the Internet. Great content should encourage B2B buyers to engage in ...

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What Sales Needs From Marketing To Execute Social Selling

Mar 24, 2016 2:02:10 PM - By Jamie Shanks

Sales pros: what do you need from marketing to execute Social Selling? If you answered “content,” you’re not alone. Many people I’ve talked to give the same ...

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To Write Or Not To Write: Should Sales Take Part In Creating Content?

Feb 25, 2016 3:04:06 PM - By Neale Martin

Short answer: it depends. First of all, your sales professionals should be sharing content with the market at the bare minimum. Buyers are already 57% through ...

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How Content Marketing Helps Sales Teams Build More Pipeline [Infographic]

Feb 19, 2016 1:24:02 PM - By Daniel Ku

It's undeniable that content marketing is effective for your sales team's objectives. From establishing expertise and credibility to generating new leads and ...

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