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The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

Creating Content That Sells: Two Key Considerations

Jan 14, 2016 8:58:34 AM - By Jamie Shanks

Organizations who align content to the buyer's journey understand that this is not only a competitive advantage but that content addresses buyer interests and ...

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4 Types Of Content Your Sales Teams Will Never Share

Jan 8, 2016 8:42:15 AM - By Neale Martin

We know that 57% of the buying process is out of our control, and 74% of today’s buyers are conducting more than half of their research online before making ...

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How Content Boosts Sales Productivity [Infographic]

Dec 23, 2015 6:14:23 AM - By Daniel Ku

It's no secret that for sales professionals to be productive, they must be viewed as credible, knowledgable and domain experts. This is why 74% of buyers ...

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The Three Keys For An Effective Content Plan: Volume, Velocity And Probability

Dec 18, 2015 9:27:25 AM - By Jamie Shanks

About a month ago, we were working on a sales opportunity, and were in the throes of launching a Social Selling project. Suddenly, the prospect's marketing ...

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How To Create An Army Of Content Soldiers With Employee Advocacy

Dec 1, 2015 6:40:46 AM - By Jamie Shanks

When you hear the term “content”, we immediately relate it to marketing. But the reality is that content is the currency of the modern buyer. It affects they ...

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Marketing vs. Sales Enablement: Who Fosters Digital Transformation?

Nov 12, 2015 9:49:36 AM - By Jamie Shanks

“Marketing is absolutely the place to drive this transformation [in sales]... If you don’t have a corporate strategy around social media and social selling, ...

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The New Role Of Sales: 3 Surprising Skills You'll Need To Succeed

Oct 26, 2015 9:19:59 AM - By Jamie Shanks

Before I discuss the future, let’s look back at how the role of sales professionals has evolved. When I founded Sales for Life on January 1, 2010, I intended ...

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eBook: One Team, One Goal - Aligning Marketing & Sales For Successful Social Selling

Sep 17, 2015 12:14:23 PM - By Daniel Ku

The facts don’t lie: companies with great alignment between Marketing and Sales deliver better results. According to Aberdeen, 99% of their sales teams reach ...

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Quantity Vs. Quality: How Often Should You Publish Content?

Aug 27, 2015 6:09:17 AM - By Jamie Shanks

At Sales for Life, we’ve visited over 300 organizations around the world. And when it comes to content, they always want to know the answer to the same two ...

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How Marrying Sales And Marketing Transforms Your Business [Infographic]

Aug 19, 2015 6:17:59 AM - By Daniel Ku

Brad Pitt and Angelina Jolie, Barney and Fred, Barbie and Ken, Batman and Robin, Peanut Butter and Jelly, Bert and Ernie, Obama and Michelle, Spaghetti and ...

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