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The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

To Write Or Not To Write: Should Sales Take Part In Creating Content?

Feb 25, 2016 3:04:06 PM - By Neale Martin

Short answer: it depends. First of all, your sales professionals should be sharing content with the market at the bare minimum. Buyers are already 57% through ...

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How Content Marketing Helps Sales Teams Build More Pipeline [Infographic]

Feb 19, 2016 1:24:02 PM - By Daniel Ku

It's undeniable that content marketing is effective for your sales team's objectives. From establishing expertise and credibility to generating new leads and ...

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Creating Content That Sells: Two Key Considerations

Jan 14, 2016 8:58:34 AM - By Jamie Shanks

Organizations who align content to the buyer's journey understand that this is not only a competitive advantage but that content addresses buyer interests and ...

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4 Types Of Content Your Sales Teams Will Never Share

Jan 8, 2016 8:42:15 AM - By Neale Martin

We know that 57% of the buying process is out of our control, and 74% of today’s buyers are conducting more than half of their research online before making ...

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How Content Boosts Sales Productivity [Infographic]

Dec 23, 2015 6:14:23 AM - By Daniel Ku

It's no secret that for sales professionals to be productive, they must be viewed as credible, knowledgable and domain experts. This is why 74% of buyers ...

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The Three Keys For An Effective Content Plan: Volume, Velocity And Probability

Dec 18, 2015 9:27:25 AM - By Jamie Shanks

About a month ago, we were working on a sales opportunity, and were in the throes of launching a Social Selling project. Suddenly, the prospect's marketing ...

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How To Create An Army Of Content Soldiers With Employee Advocacy

Dec 1, 2015 6:40:46 AM - By Jamie Shanks

When you hear the term “content”, we immediately relate it to marketing. But the reality is that content is the currency of the modern buyer. It affects they ...

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Marketing vs. Sales Enablement: Who Fosters Digital Transformation?

Nov 12, 2015 9:49:36 AM - By Jamie Shanks

“Marketing is absolutely the place to drive this transformation [in sales]... If you don’t have a corporate strategy around social media and social selling, ...

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The New Role Of Sales: 3 Surprising Skills You'll Need To Succeed

Oct 26, 2015 9:19:59 AM - By Jamie Shanks

Before I discuss the future, let’s look back at how the role of sales professionals has evolved. When I founded Sales for Life on January 1, 2010, I intended ...

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eBook: One Team, One Goal - Aligning Marketing & Sales For Successful Social Selling

Sep 17, 2015 12:14:23 PM - By Daniel Ku

The facts don’t lie: companies with great alignment between Marketing and Sales deliver better results. According to Aberdeen, 99% of their sales teams reach ...

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