The Social Selling Blog

Tactics and strategies to align with the modern buyer

Dear Marketing, Your Leads Are Crap

Jun 3, 2016 10:58:28 AM - By Neale Martin

Marketing, I know things have been difficult between us lately, but I need to bare my soul unto you: the leads you have been passing off to the sales team, are ...

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Ideas That Stick: Why Buyers Like Some Content And Hate Others [INFOGRAPHIC]

May 27, 2016 1:31:10 PM - By Julia Manoukian

As a sales pro, how do I know the most effective content to share? According to Fractyl, it has to be visual, credible and appeal to buyer's emotion. These are ...

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How Content Transforms Salespeople And Influences Buyers [With Visuals]

Apr 25, 2016 1:15:03 PM - By Jamie Shanks

Does your sales team understand your content strategy? Chances are the answer is a resounding “No.” And you’re not alone. Recent research from Richardson, a ...

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How Content Marketing Helps Sales Teams Build More Pipeline [Infographic]

Feb 19, 2016 1:24:02 PM - By Daniel Ku

It's undeniable that content marketing is effective for your sales team's objectives. From establishing expertise and credibility to generating new leads and ...

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Two Sides Of The Same Coin: Sales And Marketing Alignment

Feb 17, 2016 12:53:41 PM - By Daniel Ku

If your marketing and sales teams are working at cross purposes, the resulting disconnect can eat into your company's financial well-being. These two ...

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5 Reasons Why Marketing Plays A Critical Role In Enabling Sales

Jan 28, 2016 10:00:58 AM - By Jamie Shanks

Newsflash: sales enablement has evolved. In the past, it was rolled up into HR or tied into learning. But lately, the new sales enablement role has become a ...

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How To Multiply Conversations With Buyers Through Employee Advocacy

Jan 15, 2016 8:17:43 AM - By Daniel Ku

Do you want to grow your business faster? Don't answer that. Of course you do. The real question is: why aren't you looking deeper into employee advocacy? The ...

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Creating Content That Sells: Two Key Considerations

Jan 14, 2016 8:58:34 AM - By Jamie Shanks

Organizations who align content to the buyer's journey understand that this is not only a competitive advantage but that content addresses buyer interests and ...

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The Three Keys For An Effective Content Plan: Volume, Velocity And Probability

Dec 18, 2015 9:27:25 AM - By Jamie Shanks

About a month ago, we were working on a sales opportunity, and were in the throes of launching a Social Selling project. Suddenly, the prospect's marketing ...

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7 Key Priorities For Sales And Marketing In 2016

Dec 3, 2015 6:24:36 AM - By Daniel Ku

What are you working on right now? If more people asked themselves that question (and answered honestly), 2016 would be the dawn of a much better world. More ...

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