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The Sales Review

Tactics, technology and strategies to align with the modern buyer

The Key Elements Of A Successful Social Selling Routine

Oct 22, 2014 7:21:09 AM - By Kevin Thomas Tully

Whenever we hear the word routine, our thoughts immediately turn to something that is dull, monotonous, or tedious. Establishing a routine, or habit, for ...

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Twitter Success: How To Score More Sales In Less Than 140 Characters

Oct 7, 2014 11:18:21 AM - By Kevin Thomas Tully

With more than 500 million tweets sent each day from an average active monthly user base of 271 million people (and growing), Twitter can seem a bit daunting, ...

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How to Sell on Social Media: When To Pull The Trigger

Sep 23, 2014 1:29:20 PM - By Kevin Thomas Tully

The advent of social media has fundamentally and permanently changed the sales process. Given the behavior of today’s buyer, savvy sales professionals ...

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What To Do When Your Content Cupboard Is Bare?

Sep 16, 2014 12:16:09 PM - By Kevin Thomas Tully

It’s not just a bad dream – the type where you wake up in a cold sweat, heart pounding, with a feeling of impending doom. When your content cupboard is bare, ...

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Vanity Metrics vs. Real Social Selling KPIs – Avoiding Fool’s Gold

Sep 9, 2014 11:42:22 AM - By Kevin Thomas Tully

One should never establish any program or initiative unless the outcome can be measured. But, what happens when the metric is unreliable? A common challenge ...

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How To Choose the Right Social Selling Tools

Sep 3, 2014 6:28:02 AM - By Kevin Thomas Tully

Selecting the right tool may not guarantee Social Selling success, but using the wrong pro tool may spell disaster – for both you and your organization. In ...

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Social Selling: Lead Generation Secrets

Aug 27, 2014 5:25:19 AM - By Kevin Thomas Tully

Leads are the lifeblood of the modern sales professional. What happens when the well runs dry? Ask any sales professional to describe his/her ideal working ...

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Do LinkedIn Connections Matter?

Aug 20, 2014 5:19:40 AM - By Kevin Thomas Tully

Sales professionals are obsessed with numbers. Unfortunately, their focus is not always on the numbers that truly matter. Nearly every sales professional can ...

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#S4LSocial: And Here’s the Pitch…

Jul 22, 2014 7:50:43 AM - By Kevin Thomas Tully

You’re invited to throw out the ceremonial first pitch at a Major League Baseball game. How do you prepare for the moment when a crowded stadium is watching ...

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#S4LSocial: Be the Buyer

Jul 15, 2014 5:16:00 AM - By Kevin Thomas Tully

In every transaction, there is a buyer and a seller. Who would you rather be? There is a quantum shift in the way buyers and sellers communicate. Gone are the ...

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