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The Sales Review

Tactics, technology and strategies to align with the modern buyer

Discovery to Decision: How To Tackle A Tough Buyer Journey With Content

Sep 20, 2017 12:31:12 PM - By Julia Manoukian

Think about the last time you made a major purchase decision in your personal life. Where did you start? Did you jump on Google, maybe you asked your Facebook ...

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What Your VP Sales Really Thinks of Marketing (After A Few Pints)

Aug 15, 2017 12:03:57 PM - By Mitch Morando

Despite all of content you read regarding Sales & Marketing “alignment,” the reality is that little to no progress has been made. 

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Technology Isn’t Killing Your Business. You Are

Jul 10, 2017 11:16:34 AM - By Amar Sheth

And let’s be clear here, by “you” I mean anyone that isn’t focused on being customer-centric. No matter the role, no matter the title, a lack of ...

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The Status Quo Is No Longer Viable: Let’s Measure Marketing Like Sales

Feb 23, 2017 12:53:01 PM - By Jamie Shanks

How do you nurture a culture of alignment if you’re not even in the same city? The biggest fundamental challenge to sales and marketing teams today is exactly ...

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Bias In Sales: Will It Help, Haunt or Harm You?

Feb 15, 2017 12:46:08 PM - By Amar Sheth

Although the term bias is generally viewed as negative, in the world of sales you want bias. Here's why.

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Following The Buyer's Will: How To Improve Sales And Marketing Alignment [Infographic]

Feb 9, 2017 11:28:24 AM - By Julia Manoukian

It's now or never: if leaders want to stay up to date with today's B2B buyers they must embrace new organizational, collaboration, and compensation models. ...

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Are Salespeople Allergic to Content?

Jan 11, 2017 11:47:00 AM - By Amar Sheth

It’s a fact, it’s real. And there is no point of ignoring it. Salespeople are allergic to content. The reasons are far and they’re varied and the list is long, ...

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Attention Marketing: You’re Now Responsible For Quota Attainment

Nov 25, 2016 2:08:44 PM - By Jamie Shanks

Jason Lemkin the past CEO of EchoSign and the now founder of the SaaStr fund, wrote an article a year or two ago on the SaaStr blog that talked about how like ...

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4 Steps to Content Curation for Sales & Marketing Professionals

Nov 20, 2016 7:00:00 PM - By Dave Howe

As social sellers, it is imperative that we constantly share valuable information and insights with our networks. This is essentially what separates us from ...

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4 Strategies to Optimize Your Partner Sales Process

Nov 1, 2016 10:08:50 AM - By Jen Spencer

No matter what you’re selling, by now you’re probably well aware that a healthy channel partner program can be one of your most powerful tools for generating ...

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