The Social Selling Blog

Tactics and strategies to align with the modern buyer

The Status Quo Is No Longer Viable: Let’s Measure Marketing Like Sales

Feb 23, 2017 12:53:01 PM - By Jamie Shanks

How do you nurture a culture of alignment if you’re not even in the same city? The biggest fundamental challenge to sales and marketing teams today is exactly ...

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Bias In Sales: Will It Help, Haunt or Harm You?

Feb 15, 2017 12:46:08 PM - By Amar Sheth

Although the term bias is generally viewed as negative, in the world of sales you want bias. Here's why.

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Following The Buyer's Will: How To Improve Sales And Marketing Alignment [Infographic]

Feb 9, 2017 11:28:24 AM - By Julia Manoukian

It's now or never: if leaders want to stay up to date with today's B2B buyers they must embrace new organizational, collaboration, and compensation models. ...

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Are Salespeople Allergic to Content?

Jan 11, 2017 11:47:00 AM - By Amar Sheth

It’s a fact, it’s real. And there is no point of ignoring it. Salespeople are allergic to content. The reasons are far and they’re varied and the list is long, ...

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Attention Marketing: You’re Now Responsible For Quota Attainment

Nov 25, 2016 2:08:44 PM - By Jamie Shanks

Jason Lemkin the past CEO of EchoSign and the now founder of the SaaStr fund, wrote an article a year or two ago on the SaaStr blog that talked about how like ...

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4 Steps to Content Curation for Sales & Marketing Professionals

Nov 20, 2016 7:00:00 PM - By Dave Howe

As social sellers, it is imperative that we constantly share valuable information and insights with our networks. This is essentially what separates us from ...

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4 Strategies to Optimize Your Partner Sales Process

Nov 1, 2016 10:08:50 AM - By Jen Spencer

No matter what you’re selling, by now you’re probably well aware that a healthy channel partner program can be one of your most powerful tools for generating ...

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Team Revenue: The Number One Predictor Of Sales Success

Oct 17, 2016 12:47:43 PM - By Jamie Shanks

At Sales for Life, we have created a special handshake between sales and marketing. We’ve also made marketing completely accountable for sales quota attainment ...

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Social Selling Without Training Biggest Barrier To Success [New Research]

Sep 27, 2016 8:45:04 AM - By Jamie Shanks

The top three most influential trends in the world of sales today are social selling, account-based marketing and sales development technologies.

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Social Selling Doesn’t Only Belong To Sales — Here’s Why

Sep 22, 2016 10:00:00 AM - By Jamie Shanks

Social selling programs that haven't been informed, built and scaled in collaboration with all members of team revenue — sales, marketing and sales enablement ...

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