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The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

3 Contextual Lead Nurturing Tactics to Speed Up Your Sales Pipeline

Dec 5, 2017 10:31:20 AM - By Paul Schmidt

Sales enablement tools have increased marketing and sales’ abilities to speed up your time to close and create personalized experiences on their website for ...

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4 Ways to Nurture Marketing Qualified Leads into Sales Qualified Leads

Nov 14, 2017 10:51:00 AM - By Sarah Hecker

What percentage of your organization’s marketing efforts are focused on the top of the funnel? If you don’t know, now might be a good time to re-evaluate your ...

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To Improve Sales Performance, Get Input From These 5 Decision Makers

Oct 9, 2017 10:30:00 AM - By Juli Durante

Putting together a sales enablement strategy is all about giving sales teams the coaching and content they need to sell smarter...but the question is: Who ...

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Discovery to Decision: How To Tackle A Tough Buyer Journey With Content

Sep 20, 2017 12:31:12 PM - By Julia Manoukian

Think about the last time you made a major purchase decision in your personal life. Where did you start? Did you jump on Google, maybe you asked your Facebook ...

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What Your VP Sales Really Thinks of Marketing (After A Few Pints)

Aug 15, 2017 12:03:57 PM - By Mitch Morando

Despite all of content you read regarding Sales & Marketing “alignment,” the reality is that little to no progress has been made. 

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Technology Isn’t Killing Your Business. You Are

Jul 10, 2017 11:16:34 AM - By Amar Sheth

And let’s be clear here, by “you” I mean anyone that isn’t focused on being customer-centric. No matter the role, no matter the title, a lack of ...

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The Status Quo Is No Longer Viable: Let’s Measure Marketing Like Sales

Feb 23, 2017 12:53:01 PM - By Jamie Shanks

How do you nurture a culture of alignment if you’re not even in the same city? The biggest fundamental challenge to sales and marketing teams today is exactly ...

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Bias In Sales: Will It Help, Haunt or Harm You?

Feb 15, 2017 12:46:08 PM - By Amar Sheth

Although the term bias is generally viewed as negative, in the world of sales you want bias. Here's why.

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Following The Buyer's Will: How To Improve Sales And Marketing Alignment [Infographic]

Feb 9, 2017 11:28:24 AM - By Julia Manoukian

It's now or never: if leaders want to stay up to date with today's B2B buyers they must embrace new organizational, collaboration, and compensation models. ...

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Are Salespeople Allergic to Content?

Jan 11, 2017 11:47:00 AM - By Amar Sheth

It’s a fact, it’s real. And there is no point of ignoring it. Salespeople are allergic to content. The reasons are far and they’re varied and the list is long, ...

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