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The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

How B2B Marketing Is Impacting Sales Teams

May 15, 2018 9:00:00 AM - By Sales for Life

Salespeople and marketers tend to think of themselves as quite separate, with different goals, tactics, and roles within a company. The rise of the modern B2B ...

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What Is Marketing’s Role in Your LinkedIn Sales Navigator Investment?

May 4, 2018 9:00:00 AM - By Jamie Shanks

Congratulations! Your team just made a massive investment in LinkedIn Sales Navigator. It’s now time drive a massive return for this tool. My first piece of ...

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How Sales and Marketing Can Work Together Better in 2018

Feb 13, 2018 9:00:00 AM - By Sales for Life

It's the time of year when sales teams wrap up celebrating last year's wins and start setting goals to exceed last year's performance. Likewise, marketing ...

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Back To The Basics: How To Find And Share Credible Content 

Feb 6, 2018 9:00:00 AM - By Sales for Life

If you are only posting stories for people to read, you're only using half of the Internet. Great content should encourage B2B buyers to engage in ...

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The Secret of Creating Effective Sales Content vs. Influential Marketing Content

Feb 2, 2018 9:00:00 AM - By Sales for Life

Sales reps are calling for more and better content so they can ramp up revenues, yet up to 70 percent of the content already produced by marketing is going ...

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3 Contextual Lead Nurturing Tactics to Speed Up Your Sales Pipeline

Dec 5, 2017 10:31:20 AM - By Paul Schmidt

Sales enablement tools have increased marketing and sales’ abilities to speed up your time to close and create personalized experiences on their website for ...

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4 Ways to Nurture Marketing Qualified Leads into Sales Qualified Leads

Nov 14, 2017 10:51:00 AM - By Sarah Hecker

What percentage of your organization’s marketing efforts are focused on the top of the funnel? If you don’t know, now might be a good time to re-evaluate your ...

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To Improve Sales Performance, Get Input From These 5 Decision Makers

Oct 9, 2017 10:30:00 AM - By Juli Durante

Putting together a sales enablement strategy is all about giving sales teams the coaching and content they need to sell smarter...but the question is: Who ...

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Discovery to Decision: How To Tackle A Tough Buyer Journey With Content

Sep 20, 2017 12:31:12 PM - By Julia Manoukian

Think about the last time you made a major purchase decision in your personal life. Where did you start? Did you jump on Google, maybe you asked your Facebook ...

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What Your VP Sales Really Thinks of Marketing (After A Few Pints)

Aug 15, 2017 12:03:57 PM - By Mitch Morando

Despite all of content you read regarding Sales & Marketing “alignment,” the reality is that little to no progress has been made. 

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