Social Selling Doesn’t Only Belong To Sales — Here’s Why
Social selling programs that haven't been informed, built and scaled in collaboration with all members of team revenue — sales, marketing and sales enablement ...
Sales & Marketing Tunnel Vision Is Destroying Social Selling
Social selling is a term that is still entering the sales vernacular, but the definition of what defines a social seller is hasn’t been fully yet determined.
Window Time: How Your Sales Team Can Create Original Insights
We’ve heard time and time again questions about how we create so much content. There is a concept at our company called “Window Time.”
Want Higher Profits And Faster Growth? Time To Align Sales And Marketing
For most of business history, sales and marketing have worked independently with some disdain for each other. Marketing created ads and printed sales ...
Sales Glossary: Social Media Marketing Vs. Social Selling
Social media marketing and social selling operate as parts of a single mechanism for driving revenue, but only when sales and marketing work together ...
Insights That Incite: Creating Action Ft. Tim Riesterer
"Identify and amplify something that's important to the prospect that maybe they didn't even realize is as important as they thought — and you know it is."
Accelerate Sales And Marketing Alignment And Revenue: 6 Simple Steps [Infographic]
Imagine this: sales and marketing working harmoniously together to drive leads, fill pipeline and skyrocket revenue. Sales-qualified leads are tightly defined, ...
Relationship Goals: 6 Tactics To Align Sales And Marketing
If your sales and marketing teams are living in different rooms of the same house, it’s time for a redesign. It’s 2016, after all, and open concepts are all ...
Here’s Why You’re Wasting $18 Million On Content
SiriusDecisions research reveals that 65% of all content B2B organizations create has magic powers: the ability to disappear into thin air! That’s to say that ...
Beyond Likes And Shares: 3 Key Metrics For Social Selling Success
It’s often said that what you can’t measure, you can’t manage and govern. It couldn’t be more true for social selling programs.