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The Sales Review

Emerging best practices, strategies and insights on how to engage the modern buyer.

Sales Enablement Spotlight: Best-In-Class Social Selling Vs. Status Quo

Nov 6, 2017 1:33:23 PM - By Jamie Shanks

Enablement teams are being pressured to produce frameworks, courses, programs at a dizzying pace, and many times without the adequate resources (people, ...

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Making Learning Stick: How Xerox Designs Unforgettable Sales Training

Oct 19, 2017 10:52:32 AM - By Doug Bushée

Yesterday morning I couldn’t remember where I put my keys, but I still remember what movie I went to on my 16th birthday and that was a LONG time ago.

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How To Make 2018 The Year of Sales Enablement

Oct 16, 2017 10:00:00 AM - By Julia Manoukian

How can you use sales enablement to create a flywheel of growth at your business? Ben Cotton, Senior Marketing Manager, Sales Enablement, HubSpot, sheds light ...

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Empowering Sales: Content Sharing & Continuous Enablement (Part 2/2)

Oct 10, 2017 12:51:35 PM - By Julia Manoukian

You understand social is a top sales enablement priority, and you’ve drafted a plan to get the sales team ready on social. Now what?

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To Improve Sales Performance, Get Input From These 5 Decision Makers

Oct 9, 2017 10:30:00 AM - By Juli Durante

Putting together a sales enablement strategy is all about giving sales teams the coaching and content they need to sell smarter...but the question is: Who ...

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How To Get Salespeople Ready for Social Selling (Part 1 of 2)

Oct 2, 2017 12:39:23 PM - By Julia Manoukian

Best-in-class companies who have prioritized social selling have improved win rates by 16%, according to CSO Insights. This is exactly why many sales ...

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To Build or To Buy A Social Selling Program: Pros vs Cons

Sep 27, 2017 11:22:44 AM - By Jamie Shanks

In sales, it’s no secret that training is crucial for developing new skills and capabilities. With social selling, this is especially true. Companies who get ...

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Discovery to Decision: How To Tackle A Tough Buyer Journey With Content

Sep 20, 2017 12:31:12 PM - By Julia Manoukian

Think about the last time you made a major purchase decision in your personal life. Where did you start? Did you jump on Google, maybe you asked your Facebook ...

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Spam Or Education: What Kind Of Content Are You Sharing?

Sep 11, 2017 11:59:23 AM - By Amar Sheth

Everyone, including yours truly, advocates for sales professionals sharing content to their social networks. But is it worth it?

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The Mother of All Learning: The Reality of Reinforcement & How To Deal With It

Jul 31, 2017 11:00:00 AM - By Jamie Shanks

What do Wayne Gretzky, Yo-Yo Ma and great sales professionals have in common?  They all spend an immeasurable amount of time honing their craft. This is ...

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