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The Social Selling Blog

Tactics and strategies to align with the modern buyer

4 Benefits To Gamifying The Sales Process And How To Start Now

Jan 31, 2017 12:56:43 PM - By Jen Spencer

The word “gamification” gets thrown around so much these days that, if you haven’t had any experience with it, you might imagine that it’s just another social ...

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Top Strategies For Sales Enablement Success in 2017 [Infographic]

Jan 18, 2017 11:14:14 AM - By Julia Manoukian

Today, more and more companies are assigning dedicated sales enablement functions. But the majority of these sales enablement teams are still getting their ...

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Reaching The Modern Buyer [Videographic]

Oct 27, 2016 10:09:36 AM - By Julia Manoukian

The modern B2B buyer has changed — what can your organization do about it? 

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Social Selling Doesn’t Only Belong To Sales — Here’s Why

Sep 22, 2016 10:00:00 AM - By Jamie Shanks

Social selling programs that haven't been informed, built and scaled in collaboration with all members of team revenue — sales, marketing and sales enablement ...

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Why Social Selling Is Like Losing Weight

Sep 20, 2016 10:00:00 AM - By Jamie Shanks

I want you to picture that you woke up on January 1, and you’re 15 pounds overweight from an unfortunately overindulgent Christmas.

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Lead By Example: Igniting Behavioural Change With Executive Buy-In

Aug 15, 2016 11:46:50 AM - By Jamie Shanks

When it comes to implementing a social selling program, getting executive buy-in plays an essential role in a program’s success. How can leadership expect ...

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Want Higher Profits And Faster Growth? Time To Align Sales And Marketing

Aug 1, 2016 12:00:00 PM - By Jeff Day

For most of business history, sales and marketing have worked independently with some disdain for each other. Marketing created ads and printed sales ...

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Why Your Social Selling Efforts Aren’t Where They Should Be

Jul 25, 2016 1:14:59 PM - By Jamie Shanks

Sales repetition is the mother of all learning.

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Accelerate Sales And Marketing Alignment And Revenue: 6 Simple Steps [Infographic]

Jul 15, 2016 12:04:33 PM - By Julia Manoukian

Imagine this: sales and marketing working harmoniously together to drive leads, fill pipeline and skyrocket revenue. Sales-qualified leads are tightly defined, ...

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Sales Glossary: What Are Buyer Personas for Sales?

Jul 6, 2016 11:49:19 AM - By Julia Manoukian

Know your buyer. Whether you’re in marketing or sales, we all know how important this statement is when targeting customers and crafting messages. Emails, ...

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