The Social Selling Blog

Tactics and strategies to align with the modern buyer

When Aiming To Be At The Top In Social Selling, Start At The Bottom

Mar 28, 2017 11:32:58 AM - By Laurence Minsky

In “How B2B Sales Can Benefit from Social Selling,” an article I wrote with Keith Quesenberry for the Harvard Business Review, we cited a LinkedIn survey that ...

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The Definitive Guide to Social Selling for Sales Leaders [eBook]

Mar 15, 2017 2:17:56 PM - By Julia Manoukian

Here's the concrete framework we've tested with over 75,000 sales professionals to drive sales outcomes with social selling. 

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Six Steps To Social Selling Readiness—Where Do You Fall?

Mar 13, 2017 1:10:00 PM - By Jamie Shanks

No matter how effective an organization is at traditional selling principles, it will start its digital transformation from simple beginnings. For hundreds of ...

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Could Social Selling Be Your Biggest Opportunity This Year? [Roundup]

Mar 10, 2017 12:17:33 PM - By Sales for Life

Welcome to your sales weekly roundup for March 3-10. This week we’ve got social selling secrets from a LinkedIn power user, 3 great things sales managers do ...

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The Value of Social: No One Ever Asked “What’s The ROI of The Phone?”

Mar 8, 2017 11:18:12 AM - By Amar Sheth

When it comes to deploying social selling – programs, tools or both – we all want to see the ROI.

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3 Ways Increasing Yield Per Rep Is Like The Olympic 100 Meter Dash

Feb 27, 2017 1:55:12 PM - By Jamie Shanks

I was recently on a conference call with Sauro Lamberti, Managing Director of Nuovamacut in Italy. We were talking about the digital transformation that ...

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Horrible Sales Emails II And How Social Selling Can Help

Feb 24, 2017 10:52:13 AM - By Julia Manoukian

Most salespeople have sent and received their fair share of unwelcomed emails. They wake up, check their inbox, and glaze over rows upon rows of standard ...

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How Does Social Selling Help Lower Customer Acquisition Cost?

Feb 20, 2017 10:00:00 AM - By Jamie Shanks

From a granular point of view, how does social selling help actually lower customer acquisition cost? This is something I think a lot of VPs are wondering ...

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Top 3 Sales Kickoff Challenges

Feb 16, 2017 2:21:03 PM - By Jamie Shanks

The single biggest reason that social selling adoption is failing in organizations is because of the frontline sales managers. There's a host of other ...

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The Perfect Social Selling Routine [Checklist]

Feb 14, 2017 11:53:25 AM - By Julia Manoukian

What is the perfect social selling routine? We crowdsourced from 75,000 sales professionals to find out. 

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