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The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

When Should Sales Post Content? What 16 Studies Say [Infographic]

Posted by Julia Manoukian on Aug 24, 2017 12:47:35 PM

sales-post-content.jpgIf you're a modern sales professional, chances are you're reading content and sharing it with your network. But what if no one is engaging with your content? Well, there could be several reasons for this:

- You could be sharing the wrong kind of content

- Your messaging could lack value or sound too sales pitchy

- Your audience could be too small, or unengaged

- You could be sharing content at the wrong times

If you think you're having trouble with the first 3 items, read this blog post. If not, read on. 

There is tons of data out there to support the best times to post on Instagram, Facebook, Twitter, LinkedIn and other social platforms. If you want to maximize engagement on LinkedIn, for example, schedule your posts on a Tuesday, Wednesday or Thursday before work, at lunchtime or after work. 

This infographic by CoSchedule sources original research from companies such as Marketing Profs, Buffer and Forbes to outlines best practises for posting on social media. As a sales professional, remember to be consistent, always add value and maybe most important of all, don't be afraid to try new things!

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Julia Manoukian

About the Author

Julia is focused on creating, managing and producing everything content-related at Sales for Life. From product to content marketing, she is committed to constantly evolving the company's marketing strategy to exceed the demands of the ever-changing buyer.