11 Must-Attend Spring Marketing Events

The weather is heating up, buds are appearing on trees, and Shubenacadie Sam (or Wiarton Willie, or Punxsutawney Phil, or whatever groundhog you subscribe to) did not see his shadow… which can only mean one thing: it’s spring events season in the world of marketing!

There’s no shortage of great events for marketers to attend to sharpen their expertise and stay on top of marketing trends.

Check out some of the ones we’re most excited for below!


Join hundreds of the world’s most elite B2B marketers for a jam-packed conference that will provide tons of actionable takeaways on how to convert prospects into customers. Uberflip will be there, so be sure to stop by booth 10 to claim your uber-fashionable pink headband!

Speakers include:

Where: Scottsdale, AZ

When: February 15-17, 2016

Registration: Register for #C2C16 here.

#FlipMyFunnel B2B Marketing and Sales Roadshow

Customer experience is the new revenue model. Learn more about it at this year’s #FlipMyFunnel Roadshow!

Funnel Flippers include:

  • Jill Rowley, Queen of Social Selling

  • Mathew Sweezey, Principle of Marketing Insights at Salesforce

  • Sean Zinsmeister, Director of Product Marketing at Infer

Where: San Francisco, CA

When: February 25, 2016

Registration: Save your seat at #FlipMyFunnel here.


Don’t miss the biggest customer experience, engagement, and advocacy meetup of the year! Join 1,000 customer-obsessed business leaders to learn how to delight your customers and turn advocacy into a sustainable competitive advantage.

Speakers include:

  • Jay Baer, President of Convince & Convert

  • Jon Miller, Co-Founder and CEO of Engagio

  • Laura Ramos, Vice President and Principal Analyst at Forrester

Where: San Francisco, CA

When: March 7-9, 2016

Registration: Register for Advocamp here!


MarTech is a vendor-agnostic forum where 2,000 marketing professionals will meet to discuss the breadth of marketing technologies and how organizations can effectively integrate them into their marketing strategy and operations.

Chaired by Scott Brinker, MarTech is for senior marketing, IT, and digital executives and experts at the intersection of marketing, technology, and customer experience.

Uberflip will be there — keep an eye out for pink headbands!

Where: San Francisco, CA

When: March 21-22, 2016

Registration: Learn more and register for MarTech here.

Marketing Innovation Summit for B2B

Presented by DemandBase, the Marketing Innovation Summit for B2B will offer not-to-be-missed keynote sessions, product workshops, and receptions.

Speakers include:

  • Gina Bianchini, Founder and CEO of Mightybell

  • Matt Heinz, President of Heinz Marketing

  • Megan Heuer, VP and Group Director at SiriusDecisions

Where: San Francisco, CA

When: April 20-21, 2016

Registration: Register here.

Oracle Modern Marketing Experience 2016

What happens in Vegas doesn’t stay in Vegas…at least where #MME16 is concerned! Join thousands of modern marketers and explore today’s proven strategies and tools that you can use to power digital marketing innovation and revenue generation.

Uberflip will be there — don’t leave without stopping by our booth and picking up a pink headband!

Speakers: TBA.

Where: Las Vegas, NV

When: April 26-28, 2016

Registration: Register for MME here.

The Marketing Nation Summit

Marketo’s annual #MKTGNATION conference is always a blast! After all, it has everything any marketer wants — networking, content, thought leaders, celebrity appearances, and more.

The Uberflip team will be at Marketing Nation! Keep an eye out for the pink headbands.

Speakers: TBA.

Where: Las Vegas, NV

When: May 9-12, 2016

Registration: Register for #MKTGNATION today!

Content Marketing Conference

If you’re looking for major learnings and hands-on workshops, this year’s Content Marketing Conference is the place to be.

Don’t miss Uberflip’s VP of Marketing Hana Abaza’s session!

Other speakers include:

  • Larry Kim, Founder of Wordstream

  • Erica McGillivray, Senior Community Manager at Moz

  • Anum Hussain, Senior Growth Marketer at HubSpot

Where: Las Vegas, NV

When: May 17-19, 2016

Registration: Reserve your spot here.

Gartner Digital Marketing Conference

Designed for senior marketing executives, you’ll leave Gartner’s conference with actionable insights and key strategies derived from independent and objective research.

Speakers include:

  • Julie Hopkins, Managing VP at Gartner

  • Jennifer Polk, Research Director at Gartner

  • Jake Sorofman, Research VP at Gartner

Where: San Diego, CA

When: May 17-19, 2016

Registration: Sign up here.

SiriusDecisions 2016 Summit

Are you looking to utilize actionable insights and proven methodologies to effectively steer their business initiatives and achieve success? If yes, then the SiriusDecisions Summit is right up your alley.

Uberflip will also be making an appearance — find us to claim your pink headband!

Speakers include:

  • John Neeson, Managing Director and Co-Founder at SiriusDecisions

  • Monica Behncke, Research Director, Marketing Executive Services at SiriusDecisions

  • Megan Heuer, Vice President and Group Director, Data-Driven Marketing at SiriusDecisions

Where: Nashville, TN

When: May 24-27, 2016

Registration: Register for the SiriusDecisions Summit here.

Call to Action Conference

Brought to you by the fine folks at Unbounce, Call to Action Conference unites the world’s leading optimization experts who will provide expert tips for creating better marketing strategies.

Speakers include:

  • Oli Gardner, Co-Founder of Unbounce

  • Rand Fishkin, Founder of Moz

  • Michael Aagaard, Senior Conversion Optimizer at Unbounce

Where: Vancouver, BC

When: June 19-21

Registration: Register for #CTAConf here.



Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

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