Social sharing is a huge element of content marketing. Achieving a high number of social shares is great for SEO, increases your credibility, and of course, improves your content’s visibility.

While you don’t have a whole lot of control over whether or not a piece of content goes viral, you do have control over your consistency and your content marketing mix.  And let’s face it: Some content formats are more shareable than others.

We teamed up with BuzzSumo to gather some information on the three most shared forms of content: “How To” posts, quizzes, and picture lists.

Here’s why you should be leveraging these three content formats:

  • “How To” posts are the most shared content format, achieving an average of 5,200 shares per post 
  • The average quiz is shared 1,900 times
  • Picture lists frequently achieve over 100,000 shares

    See the rest of the data in our infographic!

    Three content formats

    Embed this infographic on your blog:

About the Designer

As a native of France, Quentin Zancanaro gained valuable experience in many areas of design including illustration, graphic and web design . Now, as a Graphic Designer at Uberflip, Quentin applies his versatile skill set to provide creative and innovative assets to promote the Uberflip brand.

About the Author

Steve Rayson

Steve is one of the BuzzSumo owners and directors. He is a serial entrepreneur and has founded and sold a number of technology companies including Kineo, an eLearning company where he was MD for 7 years.

Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

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