Social sharing is a huge element of content marketing. Achieving a high number of social shares is great for SEO, increases your credibility, and of course, improves your content’s visibility.
While you don’t have a whole lot of control over whether or not a piece of content goes viral, you do have control over your consistency and your content marketing mix. And let’s face it: Some content formats are more shareable than others.
We teamed up with BuzzSumo to gather some information on the three most shared forms of content: “How To” posts, quizzes, and picture lists.
Here’s why you should be leveraging these three content formats:
- “How To” posts are the most shared content format, achieving an average of 5,200 shares per post
- The average quiz is shared 1,900 times
- Picture lists frequently achieve over 100,000 shares
See the rest of the data in our infographic!
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About the Designer
As a native of France, Quentin Zancanaro gained valuable experience in many areas of design including illustration, graphic and web design . Now, as a Graphic Designer at Uberflip, Quentin applies his versatile skill set to provide creative and innovative assets to promote the Uberflip brand.
About the Author
Steve is one of the BuzzSumo owners and directors. He is a serial entrepreneur and has founded and sold a number of technology companies including Kineo, an eLearning company where he was MD for 7 years.