Those in sales are familiar with the traits of a sales "consultant," and what it takes to survive in the modern selling environment. But less are in the know about a sales leaders' role in kickstarting, managing and ensuring the success of a social selling initiative.
That's why we created the infographic below, which uses insights from HBR, Aberdeen, Forrester and The Sales Management Association. It outlines the 6 essential rules sales leaders should follow to execute a social selling initiative that drives results. Follow these rules and you'll be crushing quota in no time.