Whether you’re a pro at social selling or you’re new to the concept, it’s always a good idea to explore new resources to continually grow. Here is a collection of social selling books that we’ve recently read or that are our reading/wish list. To ensure that all the books are still relevant, I’ve only listed the ones published in 2014.
Social Selling Books
By Sander Biehn
The 30 Year Paycheck delves into what makes corporate America so demeaning and why employees put up with it. Indoctrinated into a career filled with fear and command-and-control structures, the narrator faces a huge personal toll while trying to remain employed, raise a family and save for an ever distant retirement. However, by better understanding himself and his own goals and gifts, he strives to avoid being trapped by the 30 year paycheck.
Watch our interview with Sander Biehn here.
By Brynne Tillman
There is a significant shift in the way people are buying, which means we have to shift in kind with the way we are selling. The Internet changed everything, LinkedIn and social sales is now a critical piece of the sales process. It used to be the only way a client could find out how we could help them was to engage us. Now, they Google and search on LinkedIn. This book will teach you how to position yourself as a thought leader and industry expert.
Market Like You Mean It: Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell
By Al Lautenslager
Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others.
The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks
By Shannon Belew
Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media.
The LinkedIn Code: Unlock the largest online business social network to get leads, prospects & clients for B2B, professional services and sales & marketing pros
By Melonie Dodaro
If you’re in business, you NEED to be on LinkedIn. But you need to do it RIGHT – or you’ll spin your wheels and waste more time than it’s worth. The LinkedIn Code cuts right to the chase, providing you with all the tools you need to navigate the often confusing landscape of LinkedIn, so you can unlock the rich rewards it can bring to your business.
Social Media for Salespeople: A Step-by-Step Guide to Increasing Your Leads & Sales
By Alice Myerhoff
Whether you’ve been using Twitter, LinkedIn and Facebook for 5 minutes or 5 years, in this book you’ll find dozens of a-ha moments, new tactics and proven tips for using these platforms to fuel your sales pipeline.
“This little book will be a smart salesperson’s bible in years to come.” – Todd Wilms, Head of Social Business Strategy for SAP
“It’s a must-read for anyone in sales in any industry.” – Nancy Sells, Sales Training Consultant and past SVP of Sales for PR Newswire
What other social selling books should be included on this list? Leave your thoughts in the comments below.