It's a time-honored tradition, stretching back to Edison's first phonograph. Sales teams gather together to blare inspirational music at each other and get pumped up for the day ahead. It still goes on everywhere because it works.
Nobody can talk their way into a game face. Music goes directly to the mysterious center of sales inspiration that makes blood start pumping. It's a touchstone to keep teams on task through all the inevitable delays and disappointments of daily life. Sales, like sports, is ultimately a contest of mental preparation and will power.
Although social selling doesn't involve cold calling anymore, sales motivation still has to be nurtured. And, just like always, sales teams need to go back out there every day with a positive, can-do spirit and a hunger to treat every sale like it's the only one. This is the playlist to make it real.
1. Take Me Out – Franz Ferdinand
Skip the :53 second intro and drive straight into the raw driving rhythms of this post-punk power quartet. According to Insidesales.com, 50 percent of sales go to the first salesperson to contact the prospect when they are in buying mode. This is the music that will get your sales team smashing out of the gate before the competition has fully reviewed their donut options. Take them out.
2. Good Luck (featuring Lisa Kekaula) -- Basement Jaxx
Music is food for the soul. Fill up on some hearty soul music that will last the team throughout the day. Kekaula's booming voice is on the menu and her inspirational song is a magnificent feast. You can pick out the unshakable positivity, biting sarcasm and the role of Karma in setting things right. Now get out there and bring home the bacon.
3. Hate to Say I Told You So – The Hives
This is all about follow through. Winners crush quotas by making promises and keeping them. They're not afraid of answering the hard questions because that indicates a close is near. The most successful salespeople are knowledgeable because they do their homework and find out what the client needs to succeed. When revenue is posted, they have earned the right to tell the competition, “I hate to say I told you so.”
4. Lose Yourself – Eminem
Eminem is no boy scout, but he is all about being prepared. The Qvidian Sales Execution Survey revealed that 88 percent of missed opportunities result from situations where sales can't find the internal resources they need in time to make a difference. Eminem's not going to let that happen. This captures the feeling of the moment before peak performance. Winning over the crowd or the modern buyer is all about being ready to move when the moment is right and banishing all doubts that stand in the way. If there is a green room for winning, this is song that's played there.
5. Let's Get It Started – Black Eyed Peas
For more than a decade, this song has been the unofficial anthem of the NBA Playoffs. However, it's much more than that. It's a call to shake off whatever came before and make magic happen. The “Ha” in the chorus is like the “Kiai” of a martial arts dojo or a Go master. It concentrates all the energy of a winning spirit into a single sharp syllable. Who's gonna say no to that?
Music can only be the spark. The wildfire of revenue growth comes from patient application of social selling techniques on daily basis. Social selling will deliver an accumulation of buyer relationships, not the flash fire of a quick close. Pump up the jam and keep the sales fires burning.