http://www.salesforlife.com/blog There’s a huge problem in the marketplace and it may be what’s slowly dripping your organization dry. In fact, this problem is potentially costing organizations millions of dollars. The issue? Unused content. Recently at the SAVO Sales Enablement Summit, Jason Liu, CEO of SAVO, provided the exact wake-up call that many organizations needed to hear. You see, marketing departments are creating a huge amount of content. But, according to Liu, 65% of that content is wasted. It’s not being deployed. It’s not reaching sales professionals or customers. This wasted content is costing enterprise organizations an average of $17.5 million a year!

Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

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Jamie Shanks: The Executive Guide to Social Selling Success

http://www.salesforlife.com This presentation is the roadmap for executive buy-in and strategy to execute a successful Social Selling program. The goal of this session is to allow triple alignment between sales enablement, marketing, and sales operations. Follow these steps and you will be able to implement a Social Selling program that drives long-lasting revenue.