Social SellerA few bad apples spoil the bunch. Have you heard that saying before?

Here’s the problem. We’re the rotten apples that this saying is talking about! In the world of sales, we’ve taken too many liberties with our buyers. Quite frankly, we’ve treated them like dirt. Although this isn’t entirely all our fault, the sheer fact that we’ve participated and gone along with this way of doing things has put us here.

Again, I’m not blaming YOU per se… I’m blaming the ENTIRE system. We’re all part and parcel of this wonderful sales industry. But, why is it that buyers want to escape us? Could it be that we’ve been too disrespectful of their time and space? As my friends in Minnesota would say, “You betcha!”.

The Sins of the Father

The past generations in sales, from the Madmen days on, have abused every single communications medium out there. Sorry, but that’s just the truth. We’ve abused TV, radio, print, telephone and email.

If you’re in sales today and you’re wondering why prospects aren’t picking up the phones that often, there are basically two ways to think about this:

  • Sales people like you and me have royally messed it up with annoying cold calls, boring voicemails, and we’ve done it over and over again.
  • Buyers are able to get a ton of research on their own, such as on forums, social media and from other online resources. Why would they want to receive info from us when they know it’s going to come with sales pitches?

Watch the video here to learn more.

The Bottom Line

I’m not saying social selling is the silver bullet, but it will help you. My hope is that we, as sales professionals, don’t start abusing the one unchartered territory that buyers are in.

What are your thoughts? Do you think I’m full of it and worrying about something that’s not a big deal? I guess the better question is, what’s your cold calling rate of success?

If you want to figure out a way of standing out and make sure you’re not going to spoil your results with social media, hit the “click to schedule” button below to chat informally.

Amar Sheth

CTA

9 Step Thumb10 Step Book

Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

Leave a Reply

Login First!

Related Blogs

Feb 25, 2020 8:00 am
Post-Sales Kickoff Prospecting Slump? Now What?

We’re approaching the end of sales kickoff season. Companies have brought their sales teams together, and have started planning new go-to-market strategies. They’ve added new product features, benefits, and new territory plans to their sales bags. With the best companies (unfortunately, most companies don’t do this enough), there is a new skills-based learning deployed at … Continue reading “Post-Sales Kickoff Prospecting Slump? Now What?”

Feb 18, 2020 8:00 am
CEO Summit: What 46 Different CEOs Wanted Their Sellers To Do

I was in Nelson, British Columbia recently for an extreme skiing trip in the Selkirk Mountains. I had the opportunity to live on top of Baldface Mountain for a week with 46 other CEOs, and it was incredible to listen to the pitfalls, challenges, best practices, and opportunities in each of their businesses.

Feb 11, 2020 12:25 pm
Starting The Year at Zero: You’re Behind. Now What?

I’ve been fielding a lot of questions and calls over the last few weeks – and there’s no question that every Chief Revenue Officer is panicked. Outside of their annual referring revenue (the billings they need to protect from the core), there’s always a gap, and they all have to start at zero every year … Continue reading “Starting The Year at Zero: You’re Behind. Now What?”

Feb 4, 2020 8:00 am
Management Crisis: Converting the Sales Manager Into a Coach

Lately, we keep hearing time and again from customers that frontline sales managers are falling down at a pace that is clearly a four-alarm fire! I back what people have been saying on podcasts and webinars I’ve engaged with about a management crisis, and agree with them. There’s no question that frontline sales managers – … Continue reading “Management Crisis: Converting the Sales Manager Into a Coach”