Digital Transformation Path

Commercial leaders from some of the fastest-growing companies such as SAS, Thomson Reuters, Adobe and CA Technologies teamed up to talk about how they’re scaling their sales and marketing efforts at impressive speeds. At the Digital Growth Conference, they discussed anecdotes of how their organizations eliminated the noise and followed a proven path for digital transformation within the B2B space.

Topics like social selling, employee advocacy, marketing automation, sales automation and account-based marketing are all discussed in this panel lead by the Social Selling Queen, Jill Rowley. 

Panelists:

JILL ROWLEY | Social Selling Evangelist, #Social Selling
COURTNEY FRIEDMAN 
| Global Sales Performance Specialist, Social Selling, SAS
KEVIN CASEY | Head of Sales Training & Development, Thomson Reuters

LAUREN FRIEDMAN | Head of Social Business Enablement, Center of Excellence, Adobe
NICOLE MCGAUGHEY | Sr. Principal Education Consultant, CA

Watch what the innovators in the business are doing to change fast and globally.

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Daniel Ku

Author: Daniel Ku

Daniel is focused on creating content that inspires conversations within the digital space. With his knowledge of marketing, design, and innovation, he’s passionate about exploring the possibilities of storytelling.

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