Social Selling Mastery by Sales for Life CEO Jamie Shanks is the first strategic guide on how to implement a social selling program at scale. It is the key resource for sales and marketing professionals seeking a better way to connect with today’s customer.
“Buying has changed more in the past 10 years than the past 100. Unfortunately, sales and marketing hasn't,” says the CEO of #SocialSelling, Jill Rowley. “Every sales, marketing, enablement, and operations leader needs a social selling blueprint, and this book is the best one I've seen."
Social Selling Mastery will provide sales and marketing professionals with strategies, tools and tactics they need to meet the demands of the modern buyer, including:
Creating a MindSet Shift for a Digital Transformation
Social Selling Mastery For the Sales Professional
Building a Lead Factory with Digital Content Marketing
Scaling Up with Sales Operations and Sales Enablement
“My business, our clients’ businesses, and your business have already forever changed because buyers have changed,” says Shanks. “Buyers are arming themselves with more information than ever to make informed decisions. They can now connect with their peers on social platforms such as LinkedIn, Twitter, and Facebook to learn about the challenges, pitfalls, and successes of any solution implementation."
Author Jamie Shanks is one of the world’s leading social selling experts. He has personally built social selling solutions in nearly every industry, ranging from startups to Fortune 500 corporations such as Xerox, Sprint, Thomson Reuters, ServiceNow, Oracle and SAS. Sales for Life is now the world’s definitive social selling training and coaching company.