As you embark upon your quest for account-based marketing success, get insight from other B2B marketers. See trouble spots and priorities in the infographic below:

As you can see, personalized content is the most effective digital tactic for ABM, but also one of the most difficult to execute.  

Want to learn how to personalize content at scale for ABM? Take a look at this presentation to transform your content strategy for ABM, engagement, and sales alignment.

 

Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

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