Your LinkedIn profile should be treated as a digital business card. It shouldn’t focus on your achievements or how you’ve crushed quota, especially for Social Selling.
Instead, it should be customer-centric, focused on what value you can offer to your prospects. Answer this question: how can I help my buyers? Instead of telling you how to craft the perfect LinkedIn profile for Social Selling, here’s a fun animated GIFographic to show you how it’s done.
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